Danielle León

Scams change over time, but one thing remains the same—not being vigilant about your brand can damage your reputation, mislead customers, and create a ripe environment for potential fraud. On social media, more and more fake business pages are popping up, along with personal pages impersonating CEOs or even average HR employees to gain information … Are you noticing more fake accounts? If not, you may not be looking hard enough.

Thanks for swinging by this blog about how to manage sponsorship requests in healthcare. We’ve packed a lot of information into the article below and while we’d love for you to dive in and read it all, here’s the tl;dr: Does community relations leave you feeling overwhelmed? Do you feel like you are merely throwing … Boost Your Healthcare Brand Visibility Through Strategic Community Giving

Social media’s role in our lives has grown significantly. According to Forbes, Americans have 7.1 social media accounts, while that number increases to 8.4 accounts internationally. Platforms have become crucial for disseminating news, raising awareness for causes and even making significant announcements, like political decisions. Since Facebook’s launch in 2004, the social media landscape has … Utilizing Social Media for Business Growth

A new trend is on the rise as businesses increasingly turn to podcasts as a key part of their communication strategy. This move highlights the growing importance of podcasts in reaching diverse and engaged audiences, offering an intimate platform for interviewees to connect with an audience personally. This trend not only reshapes brand communications but … Podcast Power Play: How Businesses Are Tuning Into Audiences

Diving into the world of industry events and awards can feel daunting when you consider the sheer number of opportunities out there. But with a bit of research and a solid game plan, it can become a manageable and rewarding part of your business development strategy. Here are some ways to find and stay on … How to Guide: Find Industry Events and Awards