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Using your twitter content in a safer way

Twitter safety is all the buzz right now, and advertisers are jumping ship. Should you stay away from advertising on Twitter?  Twitter has historically been an advertising giant with over $4B in ad revenues last year. Top advertisers on Twitter have included big names like Anheuser-Busch, Apple, Capital One, CBS, Coca-Cola, Best Buy Co, Google, Using your twitter content in a safer way

How to use digital advertising to get customers spending their tax refunds on your products and services

With tax season upon us and the warm weather just around the corner, it’s time for retail businesses to start thinking about how they can use digital advertising to attract customers eager to spend their tax returns.

Five commandments of crisis communication

In times of crisis, it is important for organizations to communicate effectively and efficiently. There are five commandments of crisis communication—honesty, timeliness, consistency, accuracy, and an audience-focused mentality —which will help organizations create trust with their customers and stakeholders during a crisis.

Where should I spend my digital advertising dollars in 2023?

Maximize your budget in 2023. Find out how you can get creative with online videos, social media stories and other strategic approaches that can help you get maximum ROI!

The 10 commandments of corporate communications

In today’s ever-changing digital landscape, communication is more important than ever. Corporate communication involves any of the ways companies communicate with their customers, employees and stakeholders. For any company looking to build trust and get positive results from communication efforts, there are ten commandments by which you should abide.

Stretching blog content across platforms: 7 easy ways to repurpose your blogs

Repurposing your blog content is an effective way to reach different audiences while still delivering the same message.

Red Shoes Inc. hires Kailin Schumacher as Account Coordinator

APPLETON, Wis. (Jan. 6, 2023) – Red Shoes Inc., a Wisconsin-based full-service strategic communication firm, hired Kailin Schumacher as an account coordinator. In this role, Schumacher will support client teams through writing, editing, managing public relations and social media efforts and conducting research to strengthen marketing initiatives.  Prior to joining Red Shoes, she worked as a television Red Shoes Inc. hires Kailin Schumacher as Account Coordinator

Surviving the recession with the help of a marketing agency

With the potential threat of yet another recession looming over the U.S., business leaders may be preparing to cut budgets and decrease work with outside vendors. Reducing your marketing budget may seem like a surefire way to save money —but it’s essential to realize what effect eliminating or cutting marketing efforts will have on your Surviving the recession with the help of a marketing agency

Disadvantaged business enterprise certification: what is it and why should you care?

Did you know that Red Shoes Inc. is a woman-owned business? As a woman-owned business, our leader is always looking for ways to help Red Shoes Inc. grow and succeed. That is why she ensured that Red Shoes Inc. is proudly Disadvantaged Business Enterprise (DBE) certified. Keep reading to find out if your business qualifies Disadvantaged business enterprise certification: what is it and why should you care?

How to create a content calendar and use it to boost your business

Coming up with new ideas for blog posts, social media updates and email newsletters can be tough. Figuring out when to post can be hard too. That’s where a content calendar comes into play. A content calendar is a tool that helps you plan out your content strategy and your posting schedule in advance. This How to create a content calendar and use it to boost your business

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