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How to use Handshake to recruit college students for your business

You know you want to expand and diversify your workforce with some young fresh-eyed talent. But how? How can business owners connect with college students, especially those interested in your industry? One great option is Handshake. Handshake is an online job board connecting businesses directly with college students who are looking for opportunities. Read on How to use Handshake to recruit college students for your business

How to create compelling online videos

Video is Hot, Hot, Hot! And stats prove that it is in high demand by digital users. A recent Comscore survey found that user-generated and professional videos increase brand engagement by 28%. Additionally, it found that millennials trust user-generated content and video twice as much as other brand campaigns, with 80% reporting they would rather watch a live How to create compelling online videos

How to use digital advertising during the holiday season

Thanksgiving! Hanukkah! Christmas! New Year’s! Throw in a few other holidays like Halloween and Veterans Day, and we see a lot of celebrating between October and December. It’s true. Ready or not, the holidays have arrived. It’s that time of year when many of us see our extended families more, and people tend to be How to use digital advertising during the holiday season

Want to boost your business? Video content is your answer.

Video killed the radio star in the 80s, and now it’s killing everything else. It is well-known that reviews are crucial to growing your business. But the media in which consumers are looking for reviews has changed. Gone are the days of reading a review. In this fast-paced world, people often prefer to watch a Want to boost your business? Video content is your answer.

Your starter guide to managing a Google Business Profile

Google is a powerful search engine and can be a fantastic tool for promoting your small business. In addition to solid SEO standing for search results, an up-to-date and monitored Google Business Profile, formerly known as Google My Business, can act as your free digital storefront. Their basic profile allows you to communicate necessary information Your starter guide to managing a Google Business Profile

How to write a blog post that hooks readers and ranks well on Google

Are you looking to write a blog that hooks readers and ranks well on Google? If so, you’ve come to the right place! We’re here to share tips on everything from the best length for a blog post to using tone of voice to connect with your readers. We’ll also discuss how to use headings, How to write a blog post that hooks readers and ranks well on Google

Over a decade of change in marketing and branding

Over the past decade in the business world, we have seen a significant shift in the way marketing and branding are accomplished.

How to stay up to date on the latest public relations trends

As the field of public relations evolves, it’s more important than ever to stay up to date on the latest trends. There are three trends that you should have on your radar.

Gen Z won’t be fooled by traditional marketing

Marketers need to understand Generation Z.

PR vs. marketing: what’s the difference?

What’s the difference between public relations and marketing? Many people use the terms interchangeably, but there are considerable differences between the two.

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