With the potential threat of yet another recession looming over the U.S., business leaders may be preparing to cut budgets and decrease work with outside vendors. Reducing your marketing budget may seem like a surefire way to save money —but it’s essential to realize what effect eliminating or cutting marketing efforts will have on your … Surviving the recession with the help of a marketing agency
Did you know that Red Shoes Inc. is a woman-owned business? As a woman-owned business, our leader is always looking for ways to help Red Shoes Inc. grow and succeed. That is why she ensured that Red Shoes Inc. is proudly Disadvantaged Business Enterprise (DBE) certified. Keep reading to find out if your business qualifies … Disadvantaged business enterprise certification: what is it and why should you care?
Coming up with new ideas for blog posts, social media updates and email newsletters can be tough. Figuring out when to post can be hard too. That’s where a content calendar comes into play. A content calendar is a tool that helps you plan out your content strategy and your posting schedule in advance. This … How to create a content calendar and use it to boost your business
You know you want to expand and diversify your workforce with some young fresh-eyed talent. But how? How can business owners connect with college students, especially those interested in your industry? One great option is Handshake. Handshake is an online job board connecting businesses directly with college students who are looking for opportunities. Read on … How to use Handshake to recruit college students for your business
Video is Hot, Hot, Hot! And stats prove that it is in high demand by digital users. A recent Comscore survey found that user-generated and professional videos increase brand engagement by 28%. Additionally, it found that millennials trust user-generated content and video twice as much as other brand campaigns, with 80% reporting they would rather watch a live … How to create compelling online videos
Thanksgiving! Hanukkah! Christmas! New Year’s! Throw in a few other holidays like Halloween and Veterans Day, and we see a lot of celebrating between October and December. It’s true. Ready or not, the holidays have arrived. It’s that time of year when many of us see our extended families more, and people tend to be … How to use digital advertising during the holiday season
Video killed the radio star in the 80s, and now it’s killing everything else. It is well-known that reviews are crucial to growing your business. But the media in which consumers are looking for reviews has changed. Gone are the days of reading a review. In this fast-paced world, people often prefer to watch a … Want to boost your business? Video content is your answer.
Google is a powerful search engine and can be a fantastic tool for promoting your small business. In addition to solid SEO standing for search results, an up-to-date and monitored Google Business Profile, formerly known as Google My Business, can act as your free digital storefront. Their basic profile allows you to communicate necessary information … Your starter guide to managing a Google Business Profile
Are you looking to write a blog that hooks readers and ranks well on Google? If so, you’ve come to the right place! We’re here to share tips on everything from the best length for a blog post to using tone of voice to connect with your readers. We’ll also discuss how to use headings, … How to write a blog post that hooks readers and ranks well on Google
Over the past decade in the business world, we have seen a significant shift in the way marketing and branding are accomplished.