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The first thing you need to do to improve recruitment… update your landing page

It seems like no matter where you’re going these days, you’re constantly seeing signs hanging in the windows, on the side of the highway or in the ground outside a business stating, “We’re Hiring” or “Apply Here” or “Join Our Team.”  I’ve seen it everywhere; the grocery store, local restaurants, trucking companies, drug stores, and hair The first thing you need to do to improve recruitment… update your landing page

Red Shoes Inc. announces promotions

 Red Shoes Inc., a leading strategic communication firm that specializes in marketing, public relations and crisis communication, has promoted Tracy Doering to the role of assistant account executive, Meagan Hardwick to the role of agency director and Maria Nelson to the role of vice president. Doering, previously an account coordinator, has been with Red Shoes since 2020. With more than a Red Shoes Inc. announces promotions

What’s all the buzz about?

The digital industry has become somewhat renowned for its overuse of buzzwords and acronyms. Use this guide to simplify the complicated world of words. Digital Buzzwords A buzzword is a word or phrase, new or already existing, that becomes popular, usually only for a period of time. The term “digital” describes electronic technology that generates, What’s all the buzz about?

How to use digital ads to target travelers for tourism and travel businesses

If there’s one thing travel marketers learned throughout the COVID-19 pandemic, it is how to do more with less. Slashed budgets, reductions in staffing and the unpredictable nature of the virus have left travel marketers with fewer resources, yet they make the most of it. Travel decision makers forecast a rebound in ad spending with How to use digital ads to target travelers for tourism and travel businesses

Multicultural Coalition can help remove barriers

The Multicultural Coalition, Inc. is focused on removing barriers that exist today.

How LinkedIn ads can make a difference for you

Have you ever wanted to reach a specific type of person at a specific business? Or wanted to try and recruit a specific job title or person in a certain field? Well, now you can with LinkedIn ads. More than 72 percent of full-time employees are on LinkedIn

Red Shoes hires Katie Thao as account coordinator and Gina Roberts as marketing assistant

Red Shoes Inc., a Wisconsin-based strategic communication firm, has hired Katie Thao as an account coordinator and Gina Roberts as a marketing assistant. 

Red Shoes Inc. to host virtual panel discussion about mergers and acquisitions for business owners and executives

APPLETON, Wis. (Sept. 10, 2021) — Red Shoes Inc., an award-winning strategic communication agency, is hosting its second quarterly merger and acquisition panel discussion. The free virtual event will be held on Wednesday, Sept. 29 at 10 a.m on Zoom. The webinar will feature a Wisconsin business owner as well as experts who have vast experience helping clients Red Shoes Inc. to host virtual panel discussion about mergers and acquisitions for business owners and executives

The opportunity of CTV/OTT

As consumers’ movie and TV viewing habits gravitate toward digital platforms, brands have an opportunity to activate targeted Connected TV (CTV) and Over-the-top (OTT) video advertising at a lower cost than traditional linear TV advertising.   What’s the difference between CTV & OTT?  OTT stands for ‘over-the-top.’ It refers to TV content streamed over the internet The opportunity of CTV/OTT

OTT/video pre-roll …what’s the difference?

Video ads keep getting more popular as advertisers and brands continue to see the value. Eighty-five percent of brands used video marketing in 2020, which is up from 63 percent in 2017. According to the Interactive Advertising Bureau, nearly three in four buyers are planning to increase their digital video ad spend in the next 12 months, and nearly two-thirds of digital budgets are allocated to video. What does this mean? OTT/video pre-roll …what’s the difference?

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