Diving into the world of industry events and awards can feel daunting when you consider the sheer number of opportunities out there. But with a bit of research and a solid game plan, it can become a manageable and rewarding part of your business development strategy. Here are some ways to find and stay on … How to Guide: Find Industry Events and Awards
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The New York Times recently published an article, “When Going Off Message Is the Message,” which discusses a young celebrity who garnered a lot of press when she said things that were spontaneous and unplanned during the “Mean Girls” movie press tour. While Red Shoes does not recommend talking to media unprepared, the whole article … A New Era of Media Training: Less Scripting, More Authenticity
Learn how to effectively handle negative social media posts with our comprehensive guide. Discover the role of PR agencies in crisis management and long-term reputation protection. Turn to Red Shoes for 24/7 support.
Discover the power of employee engagement on LinkedIn. Learn how to build a strong LinkedIn business page, implement effective marketing strategies, and encourage employees to actively participate in boosting brand visibility. Gain insights and hands-on tips to leverage LinkedIn for maximum impact.
Welcome aboard the social media rollercoaster! Buckle up, because 2023 is all about understanding and leveraging social media algorithms. For those of us living in the fast-paced world of PR and marketing, staying ahead of these ever-changing algorithms can seem like trying to tame a wild beast. But fear not, we’ve got your back! Let’s … Navigating the social media maze: Your 2023 guide to conquering algorithms
With curious hearts, we push ourselves and our clients to be true to their authentic self and forge their own path.
We don’t subscribe to one-size-fits-all. Every client has their own story; our job is to listen, understand, and fill the need.
We will not break. Our team is unflappable. We bend and sway when needed, but our roots run deep. Our strength comes from lived experience and a ferocious will.
We’re human. We have soft spots. If we can’t be honest with ourselves, we’ll never come together as a community.
We look for the solution behind the solution. And we search for the voices that have yet to be heard or the ideas that haven’t been examined.