Update a dated and difficult-to-read logo and create complementing logos

Even strong brands sometimes need a little refresh. When this transportation client began work with Red Shoes their logos had been well-loved and long-standing but definitely showed signs of being dated, with its thin lettering being hard to read. In addition, with the client’s growing amount of services, there was a need for additional logos that could be recognizable as entities of the company while representing various other services provided.

Leverage client’s former logo, while giving it a modern twist

Red Shoes stepped in to modernize the branding in a familiar way to help bring this client a look that would last for decades.

Red Shoes took the existing color scheme and simple, bold nature of the former logo to modernize the look and feel of the brand to be easily spotted in the community, familiar to those who use the services and have legs to expand to various other services offered by the client.

Created an updated logo with a simple and modern design

Red Shoes incorporated the existing color scheme and simple, bold nature of the former logo into the new branding design for a fresh and modernized look, while maintaining the recognizable elements of the original brand.

Designed additional logos, scalable for future applications

Red Shoes executed the rebranding design, keeping in mind the future expansion of the brand. The familiarity and recognition of the brand was maintained, allowing it to be implemented for any future services or products offered by the client.