In this episode, host Amy Guth talks with crisis communications expert Lisa Cruz, president and owner of Red Shoes PR, about how small business owners and solopreneurs can manage internal and external communications and operations in moments of crisis.
With curious hearts, we push ourselves and our clients to be true to their authentic self and forge their own path.
We don’t subscribe to one-size-fits-all. Every client has their own story; our job is to listen, understand, and fill the need.
We will not break. Our team is unflappable. We bend and sway when needed, but our roots run deep. Our strength comes from lived experience and a ferocious will.
We’re human. We have soft spots. If we can’t be honest with ourselves, we’ll never come together as a community.
We look for the solution behind the solution. And we search for the voices that have yet to be heard or the ideas that haven’t been examined.