As the field of public relations evolves, it’s more important than ever to stay up to date on the latest trends. There are three trends that you should have on your radar:
- Hybrid events
- Content alignment
- Visual storytelling
There are many different ways to approach public relations, and it’s important to stay current with your ongoing PR strategies. Here are a few tips to help you stay up to date:
Hybrid Events
In the wake of COVID-19, many organizations turned to virtual events to continue doing business in a new and ever-changing landscape. The urge from consumers and clients to gather again is strong but having experienced the immediacy of live events from the safety and comfort of their own homes, there has been a permanent change in how organizations plan events, thus the rise of hybrid events. A hybrid event is one that combines both online and offline elements, and it can be a great way to reach customers and clients who may be unable or unwilling to attend an in-person event.
There are a few things to keep in mind when planning a hybrid event. First, you’ll need to determine what format will work best for your organization and audience. Will you be holding a live event with a simulcast for online viewers, or will the event be entirely online? You’ll also need to consider logistics, such as registration, payment and giveaways, for both in-person and online attendees. In-person events have their own challenges, but when you add a virtual element, you will face higher probability of technical difficulties – it’s important to not only test your equipment, but also have a well-prepped spokesperson to lead in the event of disruptions to the virtual elements. This is why many organizations will partner with an agency to ensure there is someone preparing for all contingencies.
Content Alignment
When it comes to public relations, it’s imperative to ensure your content and key messages align across all platforms. This means your website content should overlap with your social media channels which should overlap with your mass media communications, and so forth. By doing this, you’ll create a consistent brand identity that will help you appear credible and authoritative to others.
One way to ensure content alignment is to use social media to share your website content and media happenings. For example, you can post links to your latest blog posts on LinkedIn, embed a video from your website onto your YouTube channel, and share a news story on Facebook. This will help increase the visibility of your content and make it easier for people to find, share and enhance user-generated content.
Video Content
Video content is becoming an increasingly important part of public relations, and it can be a great way to reach a wider audience through visual storytelling. Videos can be used to share your company story, promote your products or services, and build relationships with customers and clients.
When creating a video, it’s important to keep in mind your target audience and what you want to achieve. For example, if you’re creating a video for social media, you’ll want to make sure it’s short and engaging. If you’re creating a video for your website, you’ll want to make sure it’s informative and tells your story in an interesting way.
We can help
PR is constantly changing, and new trends are emerging regularly. It’s important to stay up to date on the latest trends so you can approach your PR strategy in the best way possible. Use hybrid events to continue engaging your target audience in this new and ever-changing business landscape. Ensuring your content is aligned across all platforms. And finally, use video content as a key piece of your PR strategy. The Red Shoes team always stays on top of the latest public relations trends to meet our clients’ goals. If you need help, pick up that phone and call us at 920-574-3253.
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