If there’s one thing travel marketers learned throughout the COVID-19 pandemic, it is how to do more with less.
Slashed budgets, reductions in staffing and the unpredictable nature of the virus have left travel marketers with fewer resources, yet they make the most of it.
Travel decision makers forecast a rebound in ad spending with the prospect of real growth in 2022. Therefore, tourism and travel businesses should utilize digital advertising to target travelers, both business and leisure, to compete in the fiercely competitive travel sector.
To do this, businesses need to identify their target customer and then decide on the geographic area(s) they want to target their identified audience within.
The next step is to select what digital ad strategy you want to exercise.
Here are some examples:
Mobile conquesting
Mobile conquesting is advanced technology that allows businesses to advertise to consumers on their mobile devices by utilizing accurate location, behavioral and visit data.
The average business traveler checks their smartphone 34 times per day, take advantage of it!
Geo-fencing and geo-retargeting
Geo-fencing is an identified virtual perimeter for a real-world geographic area.
Geo-retargeting is a method of capturing the mobile device IDs of users who have entered a defined geographic location (your identified geo-fence) which allows you to advertise to those who were once within your geo-fence after they leave it.
This strategy helps you disseminate information about sales, promotions and or events to your target customer in the best possible moment.
Because travelers are all about convenience, entice them by utilizing dynamically updating ads to show them exactly how far away they are from your desired location.
Social mirror ads
Social mirror ads appear like your social media display or video posts but appear on other websites and apps, linking back to the social media platform and your website, and run across all devices using our targeting strategies.
They “mirror”your social posts as an ad on numerous other websites and apps, targeting the people you want to reach where they are located.
Need guidance? Give us a call today at (920) 574-3253 and let us help you implement digital advertising into your marketing strategy.
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