Digital advertising is a constantly evolving industry and your creative content should be no different. Many businesses rely on digital advertising to drive traffic and sales, but without regular updates to your creative content, your ads can become stale and ineffective. In this blog post, we will explore the importance of updating your digital ad creative, including how often you should refresh your content and different ways to keep it fresh.
Why is Updating Your Digital Ad Creative Important?
In today’s digital age, people are exposed to an overwhelming number of advertisements. As of 2023, it is estimated that individuals are bombarded with between 6,000 and 10,000 ads daily!
With this saturation of marketing messages, it’s more important than ever to cut through the clutter and capture your audience’s attention.
That’s where updating your ad creative comes in. By keeping your content fresh and interesting, you can avoid ad fatigue and ensure your messages stand out from the rest. It is no longer enough to come up with one campaign and continue to run the same copy and visuals for months at a time. Your audience’s interests and preferences can change over time, and you must keep up with these shifting trends. But how do you go about making sure your content captivates your audience?
One effective method is analyzing how your audience is interacting with your content. For example, did one particular message or creative outperform the others? This insight can be invaluable when developing your new content. You can take the best-performing message and reimagine it in a fresh and innovative way, incorporating new imagery or a compelling call to action.
How Often Should You Update Your Ad Creative?
The frequency of ad updates is dependent on your business and the campaign goals. However, as a general rule, you should update your creative as soon as digital ad performance begins to stagnate. Monitor your ad performance regularly to track metrics like engagement rates and click-through rates. When you notice a decrease in performance, consider updating your ad creative.
Different Ways to Refresh Your Ad Creative
Updating your ad creative can take many forms but it doesn’t mean you need to overhaul the entire campaign. Small changes to the creative can make a big difference. Here are some of the most effective ways to keep your creative content fresh and interesting:
- Incorporate new elements: Switch things up by adding new imagery or design elements to your ads. This could be anything from new colors to new typography styles.
- Update your copy: Modify the text of your ad to make it more compelling and persuasive. A small change in wording can make a big difference in the performance of your ad.
- Add images or animation/movement: Research shows that movement and animation ads, like GIFs, have higher click-through rates. By adding these elements, you create a more engaging experience to capture attention.
- Try different formats: Experimenting with different ad formats can also refresh your creative content. Consider using video ads or interactive ads to engage your audience in a new way.
Keep in mind that successful digital advertising requires a delicate balance of creativity and data. By keeping an eye on your metrics, remaining open to new ideas, and constantly refining your approach, you’ll be well on your way to creating digital ad content that truly captivates and engages your audience.
Need a little help doing just that?
That’s where we can help. When you work with Red Shoes, you have a team of passionate and experienced professionals by your side to help you develop creative designs and implement strategies to help you achieve your digital marketing goals. Contact us today to learn more about our services and how we can help you succeed in today’s competitive digital landscape.
Back to Blog