APPLETON, Wis. (October 2, 2023) – Red Shoes Inc., an award-winning, Wisconsin-based, full-service strategic communication firm, is celebrating its fifteenth anniversary of providing innovative, adaptable and forward-thinking marketing and public relations services. 

Founded by Lisa Cruz, Red Shoes has established itself as a leader in communication and is known for its staff of red-shoe-wearing experts.

“Our adaptability is what sets us apart. Our ability to pivot quickly and dynamically has made us successful in today’s ever-changing business landscape. We’ve led the rise of social media for business, brought creative digital advertising solutions to our clients and leaned into AI resources,” said Red Shoes vice president Maria Nelson. 

Just as noteworthy and forward-thinking as the services it offers for clients, Red Shoes also “walks the walk” of growing and protecting its own brand through its supportive and flexible culture. 

“We attribute much of our 15 years of success to the inclusive culture we’ve prioritized at Red Shoes, built around the notion that everyone’s voice matters and that the best ideas come from those who are given the freedom to think critically and creatively,” said Nelson. “In fact, we recently facilitated our own brand workshop, something we commonly do for clients, and delved into our own brand identity, values and aspirations. It was a wonderful collaborative process that truly invigorated our team and resulted in a refreshed brand and new website.”

As Red Shoes celebrates its milestone fifteenth year, the agency remains committed to its core values, clients, staff and community and looks forward with enthusiasm as to what the next 15 years will bring. 

To learn more about Red Shoes Inc., the services it offers and the company’s inclusive culture, visit its new website at


About Red Shoes Inc.
Built with a unique culture rooted in diversity and inclusion, Red Shoes is a woman-driven, full-service strategic communication firm in Appleton, Wisconsin that grows and protects brands by forming authentic connections and building lasting partnerships to provide brands with everything they need to grow: nourishment, protection, accountability and support.  Red Shoes listens to understand its client’s goals and then assembles a team of experts tailored to meet each client’s unique business objectives and ultimately, delivers results. To learn more, visit:

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