We’re honored to be recognized with three 2025 WisCOMsin awards. Co-sponsored by the Madison and Northeast chapters of Public Relations Society of America (PRSA), the WisCOMsin Awards recognize excellence for the top communications and public relations achievements in 2024.
“We’re thrilled to be recognized in the WisCOMsin awards this year. These achievements highlight the thoughtful, creative and adaptable approach we bring to every client at Red Shoes,” said Maria Nelson, vice president at Red Shoes Inc. “This achievement is a testament to our commitment to growing and protecting brands with purpose and passion.”
“The WisCOMsin Awards provide an opportunity for us to celebrate the outstanding achievements of communicators in our state,” said Katie Hermsen, president of PRSA Northeast Wisconsin. “We are proud to recognize Red Shoes for these well-deserved honors. We appreciate their impactful contributions, not only to the communications profession but our community as a whole.”
Red Shoes’ award-winning integrated marketing campaign was for Omni Glass & Paint, a Wisconsin-based subcontractor specializing in commercial glass and paint services, that needed assistance attracting candidates in a competitive job market. Red Shoes developed “Omni Blue Looks Good on You” which implemented targeted digital ads with various data-driven strategies and was launched in tandem with a news release focusing on Omni’s 10-year growth and history within the community.
“Red Shoes was instrumental in the success of our recruitment project,” said Carol Ladish, Omni’s Human Resources Manager. “Its campaign strategy attracted qualified candidates with transferable skills from adjacent industries. This diversity brought new perspectives to our teams. The precise targeting proved effective, enabling many of the candidates to transition more quickly into their new roles.”
Red Shoes also won the following awards:
- Award of Distinction for Crisis Communications
- Award of Distinction in the Social Media Campaign category
About the Public Relations Society of America (PRSA) The Public Relations Society of America (PRSA) is the nation’s leading professional organization serving the communications community. PRSA is the principal advocate for industry excellence and ethical conduct and provides members lifelong learning opportunities and leading-edge resources to enhance professional connections and support them at every stage of their careers.
