APPLETON, Wis. (April 11, 2023) – Red Shoes Inc., an award-winning, Wisconsin-based, full-service strategic communication firm is excited to announce the hires of Jennifer Thurlow as media coordinator and Reagan Fritts as an account assistant. These new additions will help expand Red Shoes’ strategic communication offerings to its clients nationwide.

“As Red Shoes celebrates 15 years in business, we’re excited to see our team grow in size and services,” explained Maria Nelson, vice president of Red Shoes Inc. “These two women bring a wealth of industry knowledge that will allow us to better serve current and new clients throughout the country.”

As media coordinator at Red Shoes, Thurlow provides public relations support for clients nationwide. In this role, Thurlow builds close relationships with local and national media outlets, writes and distributes client press materials, provides media training and advises clients on how to maximize their communications with local, trade and national media.

Prior to working at Red Shoes, Thurlow was the public relations specialist at NewTek in San Antonio, where she increased media placement by 50 percent in just six months and helped the company win three distinguished industry awards. Additionally, in a previous role as the PR analyst at Huron Consulting Group in Chicago, Thurlow supported public relations and investor relations and handled communications for acquisitions, litigation matters and quarterly earnings. Thurlow has secured placement in local, trade and national publications, including The New York Times, USA Today and WIRED. She received her bachelor’s degree in journalism-strategic communication from the University of Wisconsin-Madison.

Jennifer Thurlow, media coordinator at Red Shoes Inc.

In Fritts’ role as an account assistant, she supports client teams by managing social media efforts, visual content design, writing, editing and conducting research to strengthen marketing initiatives. Prior to working at Red Shoes, Fritts was a creative content intern at the University of Wisconsin Oshkosh’s Department of Journalism where she designed digital and print advertisements, posters and social media content to reach new students and grow awareness of the department’s offerings. Fritts holds a bachelor’s degree in advertising and public relations from the University of Wisconsin Oshkosh.

Reagan Fritts, account assistant at Red Shoes Inc.

To learn more about Red Shoes Inc., and the services it offers, visit


About Red Shoes Inc.
Red Shoes Inc. is an award-winning full-service strategic communication firm located in Appleton, Wisconsin. Services include communication strategy development, marketing services, PR planning, media relations, social media planning and management, crisis communication management, internal communication, event planning and execution and brand perception management.

The firm was founded in June 2008 and is certified as a WBE, DBE and WOSB. In 2020, it received the Wisconsin LGBT Chamber’s Allied Business of the Year. To find more information about Red Shoes, visit

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