APPLETON, Wis. (Jan. 6, 2023)  Red Shoes Inc., a Wisconsin-based full-service strategic communication firm, hired Kailin Schumacher as an account coordinator. In this role, Schumacher will support client teams through writing, editing, managing public relations and social media efforts and conducting research to strengthen marketing initiatives. 

Prior to joining Red Shoes, she worked as a television broadcast reporter for two Wisconsin news stations, including WSAW-TV in Wausau and WBAY-TV in Green Bay, where she earned an Emmy® nomination for one of her stories. Schumacher holds a Bachelor of Arts in journalism and multimedia communications from the University of Wisconsin-Eau Claire.

Kailin Schumacher, account coordinator for Red Shoes Inc.


About Red Shoes Inc.
Red Shoes Inc. is an award-winning full-service strategic communication firm located in Appleton, Wisconsin. Services include communication strategy development, marketing services, PR planning, media relations, social media planning and management, crisis communication management, internal communication, event planning and execution and brand perception management.

The firm was founded in June 2008 and is certified as a WBE, DBE and WOSB. In 2020, it received the Wisconsin LGBT Chamber’s Allied Business of the Year. To find more information about Red Shoes, visit

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