APPLETON, Wis. (Sept. 10, 2021) — Red Shoes Inc., an award-winning strategic communication agency, is hosting its second quarterly merger and acquisition panel discussion. The free virtual event will be held on Wednesday, Sept. 29 at 10 a.m on Zoom.

The webinar will feature a Wisconsin business owner as well as experts who have vast experience helping clients work through mergers and acquisitions in a variety of industries such as home improvement, construction and financial institutions. Topics include the state of the market, how COVID-19 has impacted the market, internal and external communication strategy, pitfalls for buyers and sellers, how to prepare your business for sale and much more.

Featured speakers include Lisa Cruz, president of Red Shoes Inc., Michael Schwantes, owner of Creative Business Services, and special guest, Brian Gottlieb, owner and CEO of Tundraland Home Improvements. Gottlieb will share his perspective as an owner who has grown his business exponentially through an acquisition strategy.

The hour-long event includes a panel discussion as well as a Q&A session for participants. 

To register for this upcoming webinar, visit To learn more about Red Shoes Inc., visit


About Red Shoes, Inc.

Red Shoes Inc. is an award-winning full-service strategic communication firm in Appleton, Wis. Services include media relations, social media planning and management, communication strategy development, internal communication, PR planning, event planning and execution, crisis communication management, brand perception management and marketing services. 

The firm was founded in June 2008 and is led by one of the nation’s top women in PR according to PR News 2019. Red Shoes is certified as a WBE, DBE and WOSB. In 2019, it received the Wisconsin Governor’s Woman Business Enterprise Award and most recently was named as the Wisconsin LGBT Chamber’s Allied Business of the Year. This past year it also launched Sole Source, a podcast focused on news and information for women. To find more information about Red Shoes, visit

Back to Blog