With the potential threat of yet another recession looming over the U.S., business leaders may be preparing to cut budgets and decrease work with outside vendors. Reducing your marketing budget may seem like a surefire way to save money —but it’s essential to realize what effect eliminating or cutting marketing efforts will have on your bottom line in the long run. When you cut back on marketing efforts, your business has the potential to lose “share of mind” with consumers, which is difficult to gain back. This can cause a loss of sales and even, a loss of potential customers.
So, instead of preparing to cut your spending in marketing, consider another idea: View marketing during an economic downturn as a strategy to stand out in your industry by maintaining or even increasing your market presence. You will solidify and build your customer base even during a recession, coming out on top when the economy starts recovering.
Take steps to ensure your business successfully weathers whatever may be on the horizon. Here are three reasons why now is the perfect time to begin working with an outside marketing agency:
1. An outside marketing agency provides a fresh perspective and new ideas.
During tough economic times, it’s easy to get bogged down in the day-to-day operations of your business. This can make it difficult to see the bigger picture and come up with new marketing ideas. An outside marketing agency helps you take a step back and look at your business with fresh eyes. They also help you come up with new, fresh creative ideas.
2. An outside marketing agency is more cost-effective than an in-house team.
When budgets are tight, it’s important to get the most bang for your buck. Using an outside marketing agency frees you up to focus on running your business and often provides more value for your money than an in-house team. This is because they specialize in marketing and can provide the necessary experience and expertise. Outside marketing teams also usually have access to better resources and tools.
3. An outside marketing agency helps you navigate the current landscape and plan for the future
Recessions are unpredictable and can be difficult to manage. An outside marketing agency helps you by providing stability and continuity in your marketing efforts They also assist you in looking ahead and making long-term marketing goals so your strategy is ready to be executed the minute the economy starts shifting.
When times get tough, it’s more important than ever to have a strong marketing strategy in place. An outside marketing agency provides the fresh perspective and unbiased insight you need to make sure your business stays ahead of the competition. Contact us today to start a relationship that will help your business stand out of the crowd.
Back to Blog