brand identity

Six Ways to Raise Brand Awareness this Trade Show Season

Red Shoes is determined to walk a different path and is an expert at helping brands stand out in a crowd. We understand the importance of aligning all company assets to tell a brand story in a way that grabs attention and makes a splash at trade shows. Read on for recommended tactics to supercharge Six Ways to Raise Brand Awareness this Trade Show Season

Kickstart the New Year with a Refreshing Brand Audit

We don’t know about you but at Red Shoes, we love the start to a new year. It is a great time to reflect on what worked and what didn’t in 2023, including our very own rebrand launch. In fact, the new year is an ideal time for brands to focus on their branding, starting Kickstart the New Year with a Refreshing Brand Audit

The art of dealing with negative posts: A social media crisis handbook

Learn how to effectively handle negative social media posts with our comprehensive guide. Discover the role of PR agencies in crisis management and long-term reputation protection. Turn to Red Shoes for 24/7 support.

A hands-on approach: Getting employees involved on LinkedIn

Discover the power of employee engagement on LinkedIn. Learn how to build a strong LinkedIn business page, implement effective marketing strategies, and encourage employees to actively participate in boosting brand visibility. Gain insights and hands-on tips to leverage LinkedIn for maximum impact.

Keep it fresh: The importance of updating your digital ad creative

Stay ahead in digital advertising by regularly refreshing your ad creatives. This helps prevent ad fatigue and boosts audience engagement. At Red Shoes, we offer expert services to help you achieve this balance of creativity and data analysis.

Red Shoes Inc. celebrates 15 years of growing and protecting brands

APPLETON, Wis. (October 2, 2023) – Red Shoes Inc., an award-winning, Wisconsin-based, full-service strategic communication firm, is celebrating its fifteenth anniversary of providing innovative, adaptable and forward-thinking marketing and public relations services.  Founded by Lisa Cruz, Red Shoes has established itself as a leader in communication and is known for its staff of red-shoe-wearing experts. “Our adaptability is what Red Shoes Inc. celebrates 15 years of growing and protecting brands

Lost in translation? How to run a successful multilingual marketing campaign

Unlock the power of multilingual marketing to broaden your reach, increase revenue, and strengthen community ties. With our expert advice on translation, localization, and strategic distribution, you’ll learn how to create campaigns that resonate with diverse audiences. Trust Red Shoes Blog to guide you in building lasting relationships beyond just one campaign.

The effectiveness of OTT advertising

If you’ve ever streamed a show or binge-watched a series, you’ve been exposed to Over-The-Top (OTT) advertising. Streaming platforms have changed the way we consume entertainment and media, and with that advertisers have had to adapt their strategies to reach audiences within the new landscape.

How to use digital advertising to get customers spending their tax refunds on your products and services

With tax season upon us and the warm weather just around the corner, it’s time for retail businesses to start thinking about how they can use digital advertising to attract customers eager to spend their tax returns.

Where should I spend my digital advertising dollars in 2023?

Maximize your budget in 2023. Find out how you can get creative with online videos, social media stories and other strategic approaches that can help you get maximum ROI!

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