brand identity

The 10 commandments of corporate communications

In today’s ever-changing digital landscape, communication is more important than ever. Corporate communication involves any of the ways companies communicate with their customers, employees and stakeholders. For any company looking to build trust and get positive results from communication efforts, there are ten commandments by which you should abide.

Surviving the recession with the help of a marketing agency

With the potential threat of yet another recession looming over the U.S., business leaders may be preparing to cut budgets and decrease work with outside vendors. Reducing your marketing budget may seem like a surefire way to save money —but it’s essential to realize what effect eliminating or cutting marketing efforts will have on your Surviving the recession with the help of a marketing agency

How to use Handshake to recruit college students for your business

You know you want to expand and diversify your workforce with some young fresh-eyed talent. But how? How can business owners connect with college students, especially those interested in your industry? One great option is Handshake. Handshake is an online job board connecting businesses directly with college students who are looking for opportunities. Read on How to use Handshake to recruit college students for your business

How to use digital advertising during the holiday season

Thanksgiving! Hanukkah! Christmas! New Year’s! Throw in a few other holidays like Halloween and Veterans Day, and we see a lot of celebrating between October and December. It’s true. Ready or not, the holidays have arrived. It’s that time of year when many of us see our extended families more, and people tend to be How to use digital advertising during the holiday season

Your starter guide to managing a Google Business Profile

Google is a powerful search engine and can be a fantastic tool for promoting your small business. In addition to solid SEO standing for search results, an up-to-date and monitored Google Business Profile, formerly known as Google My Business, can act as your free digital storefront. Their basic profile allows you to communicate necessary information Your starter guide to managing a Google Business Profile

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