Celebrating a bold new era

As Red Shoes celebrates its 15th anniversary, the marketing firm embarks on a bold new journey, redefining their brand identity to reflect their renewed mission: To Grow and Protect Brands. It’s not just a facelift, but a vibrant, authentic representation of their punchy and powerful culture, marking a milestone in their journey and setting the course for their future ambitions.

The effectiveness of OTT advertising

If you’ve ever streamed a show or binge-watched a series, you’ve been exposed to Over-The-Top (OTT) advertising. Streaming platforms have changed the way we consume entertainment and media, and with that advertisers have had to adapt their strategies to reach audiences within the new landscape.

How to use digital advertising to get customers spending their tax refunds on your products and services

With tax season upon us and the warm weather just around the corner, it’s time for retail businesses to start thinking about how they can use digital advertising to attract customers eager to spend their tax returns.

Where should I spend my digital advertising dollars in 2023?

Maximize your budget in 2023. Find out how you can get creative with online videos, social media stories and other strategic approaches that can help you get maximum ROI!

The 10 commandments of corporate communications

In today’s ever-changing digital landscape, communication is more important than ever. Corporate communication involves any of the ways companies communicate with their customers, employees and stakeholders. For any company looking to build trust and get positive results from communication efforts, there are ten commandments by which you should abide.

Surviving the recession with the help of a marketing agency

With the potential threat of yet another recession looming over the U.S., business leaders may be preparing to cut budgets and decrease work with outside vendors. Reducing your marketing budget may seem like a surefire way to save money —but it’s essential to realize what effect eliminating or cutting marketing efforts will have on your Surviving the recession with the help of a marketing agency

How to create compelling online videos

Video is Hot, Hot, Hot! And stats prove that it is in high demand by digital users. A recent Comscore survey found that user-generated and professional videos increase brand engagement by 28%. Additionally, it found that millennials trust user-generated content and video twice as much as other brand campaigns, with 80% reporting they would rather watch a live How to create compelling online videos

How to use digital advertising during the holiday season

Thanksgiving! Hanukkah! Christmas! New Year’s! Throw in a few other holidays like Halloween and Veterans Day, and we see a lot of celebrating between October and December. It’s true. Ready or not, the holidays have arrived. It’s that time of year when many of us see our extended families more, and people tend to be How to use digital advertising during the holiday season

Your starter guide to managing a Google Business Profile

Google is a powerful search engine and can be a fantastic tool for promoting your small business. In addition to solid SEO standing for search results, an up-to-date and monitored Google Business Profile, formerly known as Google My Business, can act as your free digital storefront. Their basic profile allows you to communicate necessary information Your starter guide to managing a Google Business Profile

Over a decade of change in marketing and branding

Over the past decade in the business world, we have seen a significant shift in the way marketing and branding are accomplished.

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