Branding

Six Ways to Raise Brand Awareness this Trade Show Season

Red Shoes is determined to walk a different path and is an expert at helping brands stand out in a crowd. We understand the importance of aligning all company assets to tell a brand story in a way that grabs attention and makes a splash at trade shows. Read on for recommended tactics to supercharge Six Ways to Raise Brand Awareness this Trade Show Season

Kickstart the New Year with a Refreshing Brand Audit

We don’t know about you but at Red Shoes, we love the start to a new year. It is a great time to reflect on what worked and what didn’t in 2023, including our very own rebrand launch. In fact, the new year is an ideal time for brands to focus on their branding, starting Kickstart the New Year with a Refreshing Brand Audit

A hands-on approach: Getting employees involved on LinkedIn

Discover the power of employee engagement on LinkedIn. Learn how to build a strong LinkedIn business page, implement effective marketing strategies, and encourage employees to actively participate in boosting brand visibility. Gain insights and hands-on tips to leverage LinkedIn for maximum impact.

Red Shoes Inc. celebrates 15 years of growing and protecting brands

APPLETON, Wis. (October 2, 2023) – Red Shoes Inc., an award-winning, Wisconsin-based, full-service strategic communication firm, is celebrating its fifteenth anniversary of providing innovative, adaptable and forward-thinking marketing and public relations services.  Founded by Lisa Cruz, Red Shoes has established itself as a leader in communication and is known for its staff of red-shoe-wearing experts. “Our adaptability is what Red Shoes Inc. celebrates 15 years of growing and protecting brands

Celebrating a bold new era

As Red Shoes celebrates its 15th anniversary, the marketing firm embarks on a bold new journey, redefining their brand identity to reflect their renewed mission: To Grow and Protect Brands. It’s not just a facelift, but a vibrant, authentic representation of their punchy and powerful culture, marking a milestone in their journey and setting the course for their future ambitions.

The effectiveness of OTT advertising

If you’ve ever streamed a show or binge-watched a series, you’ve been exposed to Over-The-Top (OTT) advertising. Streaming platforms have changed the way we consume entertainment and media, and with that advertisers have had to adapt their strategies to reach audiences within the new landscape.

How to use digital advertising to get customers spending their tax refunds on your products and services

With tax season upon us and the warm weather just around the corner, it’s time for retail businesses to start thinking about how they can use digital advertising to attract customers eager to spend their tax returns.

Where should I spend my digital advertising dollars in 2023?

Maximize your budget in 2023. Find out how you can get creative with online videos, social media stories and other strategic approaches that can help you get maximum ROI!

The 10 commandments of corporate communications

In today’s ever-changing digital landscape, communication is more important than ever. Corporate communication involves any of the ways companies communicate with their customers, employees and stakeholders. For any company looking to build trust and get positive results from communication efforts, there are ten commandments by which you should abide.

Surviving the recession with the help of a marketing agency

With the potential threat of yet another recession looming over the U.S., business leaders may be preparing to cut budgets and decrease work with outside vendors. Reducing your marketing budget may seem like a surefire way to save money —but it’s essential to realize what effect eliminating or cutting marketing efforts will have on your Surviving the recession with the help of a marketing agency

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