Branding

How to create compelling online videos

Video is Hot, Hot, Hot! And stats prove that it is in high demand by digital users. A recent Comscore survey found that user-generated and professional videos increase brand engagement by 28%. Additionally, it found that millennials trust user-generated content and video twice as much as other brand campaigns, with 80% reporting they would rather watch a live How to create compelling online videos

How to use digital advertising during the holiday season

Thanksgiving! Hanukkah! Christmas! New Year’s! Throw in a few other holidays like Halloween and Veterans Day, and we see a lot of celebrating between October and December. It’s true. Ready or not, the holidays have arrived. It’s that time of year when many of us see our extended families more, and people tend to be How to use digital advertising during the holiday season

Your starter guide to managing a Google Business Profile

Google is a powerful search engine and can be a fantastic tool for promoting your small business. In addition to solid SEO standing for search results, an up-to-date and monitored Google Business Profile, formerly known as Google My Business, can act as your free digital storefront. Their basic profile allows you to communicate necessary information Your starter guide to managing a Google Business Profile

Over a decade of change in marketing and branding

Over the past decade in the business world, we have seen a significant shift in the way marketing and branding are accomplished.

Gen Z won’t be fooled by traditional marketing

Marketers need to understand Generation Z.

PR vs. marketing: what’s the difference?

What’s the difference between public relations and marketing? Many people use the terms interchangeably, but there are considerable differences between the two.

How to make your digital recruitment ads stand out

How do you make your digital ads capture someone’s attention over your competitors?

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