In times of crisis, it is important for organizations to communicate effectively and efficiently. There are five commandments of crisis communication—honesty, timeliness, consistency, accuracy, and an audience-focused mentality —which will help organizations create trust with their customers and stakeholders during a crisis.
When bad weather strikes, it’s important to have a plan in place to keep your business running smoothly. Here are four tips for creating a communications plan for weather-related emergencies.