Summer is just around the corner, which means that your business might be in the middle of planning your summer events and attractions. It’s time to start thinking about how to best use your marketing budget to help increase awareness, attendance and business for your summer events this year. Digital advertising strategies allow you to … Advertising your summer events
Twitter safety is all the buzz right now, and advertisers are jumping ship. Should you stay away from advertising on Twitter? Twitter has historically been an advertising giant with over $4B in ad revenues last year. Top advertisers on Twitter have included big names like Anheuser-Busch, Apple, Capital One, CBS, Coca-Cola, Best Buy Co, Google, … Using your twitter content in a safer way
You know you want to expand and diversify your workforce with some young fresh-eyed talent. But how? How can business owners connect with college students, especially those interested in your industry? One great option is Handshake. Handshake is an online job board connecting businesses directly with college students who are looking for opportunities. Read on … How to use Handshake to recruit college students for your business
Video is Hot, Hot, Hot! And stats prove that it is in high demand by digital users. A recent Comscore survey found that user-generated and professional videos increase brand engagement by 28%. Additionally, it found that millennials trust user-generated content and video twice as much as other brand campaigns, with 80% reporting they would rather watch a live … How to create compelling online videos
Thanksgiving! Hanukkah! Christmas! New Year’s! Throw in a few other holidays like Halloween and Veterans Day, and we see a lot of celebrating between October and December. It’s true. Ready or not, the holidays have arrived. It’s that time of year when many of us see our extended families more, and people tend to be … How to use digital advertising during the holiday season
Over the past decade in the business world, we have seen a significant shift in the way marketing and branding are accomplished.