Digital advertising

Keep it fresh: The importance of updating your digital ad creative

Stay ahead in digital advertising by regularly refreshing your ad creatives. This helps prevent ad fatigue and boosts audience engagement. At Red Shoes, we offer expert services to help you achieve this balance of creativity and data analysis.

Advertising your summer events

Summer is just around the corner, which means that your business might be in the middle of planning your summer events and attractions. It’s time to start thinking about how to best use your marketing budget to help increase awareness, attendance and business for your summer events this year.  Digital advertising strategies allow you to Advertising your summer events

The effectiveness of OTT advertising

If you’ve ever streamed a show or binge-watched a series, you’ve been exposed to Over-The-Top (OTT) advertising. Streaming platforms have changed the way we consume entertainment and media, and with that advertisers have had to adapt their strategies to reach audiences within the new landscape.

Using your twitter content in a safer way

Twitter safety is all the buzz right now, and advertisers are jumping ship. Should you stay away from advertising on Twitter?  Twitter has historically been an advertising giant with over $4B in ad revenues last year. Top advertisers on Twitter have included big names like Anheuser-Busch, Apple, Capital One, CBS, Coca-Cola, Best Buy Co, Google, Using your twitter content in a safer way

How to use digital advertising to get customers spending their tax refunds on your products and services

With tax season upon us and the warm weather just around the corner, it’s time for retail businesses to start thinking about how they can use digital advertising to attract customers eager to spend their tax returns.

Where should I spend my digital advertising dollars in 2023?

Maximize your budget in 2023. Find out how you can get creative with online videos, social media stories and other strategic approaches that can help you get maximum ROI!

How to use Handshake to recruit college students for your business

You know you want to expand and diversify your workforce with some young fresh-eyed talent. But how? How can business owners connect with college students, especially those interested in your industry? One great option is Handshake. Handshake is an online job board connecting businesses directly with college students who are looking for opportunities. Read on How to use Handshake to recruit college students for your business

How to create compelling online videos

Video is Hot, Hot, Hot! And stats prove that it is in high demand by digital users. A recent Comscore survey found that user-generated and professional videos increase brand engagement by 28%. Additionally, it found that millennials trust user-generated content and video twice as much as other brand campaigns, with 80% reporting they would rather watch a live How to create compelling online videos

How to use digital advertising during the holiday season

Thanksgiving! Hanukkah! Christmas! New Year’s! Throw in a few other holidays like Halloween and Veterans Day, and we see a lot of celebrating between October and December. It’s true. Ready or not, the holidays have arrived. It’s that time of year when many of us see our extended families more, and people tend to be How to use digital advertising during the holiday season

Over a decade of change in marketing and branding

Over the past decade in the business world, we have seen a significant shift in the way marketing and branding are accomplished.

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