public relations

Unlocking success: landing top-tier media coverage for clients

In today’s digital era, getting earned media coverage has become more important than ever. Securing earned media coverage in top-tier publications can help businesses build credibility and increase brand awareness on a national and even, global stage. Using time, effort, expertise and quick action, Red Shoes Inc. helps clients secure media coverage in publications that … Unlocking success: landing top-tier media coverage for clients

Get noticed: ways to generate free publicity

Having a successful business means getting the word out about your product or service. One of the best ways to do this is by generating publicity. Not only will it help you get more customers, it can also increase brand awareness and public trust in your business. In this blog post, we’ll discuss some easy … Get noticed: ways to generate free publicity

Five commandments of crisis communication

In times of crisis, it is important for organizations to communicate effectively and efficiently. There are five commandments of crisis communication—honesty, timeliness, consistency, accuracy, and an audience-focused mentality —which will help organizations create trust with their customers and stakeholders during a crisis.

The 10 commandments of corporate communications

In today’s ever-changing digital landscape, communication is more important than ever. Corporate communication involves any of the ways companies communicate with their customers, employees and stakeholders. For any company looking to build trust and get positive results from communication efforts, there are ten commandments by which you should abide.

Stretching blog content across platforms: 7 easy ways to repurpose your blogs

Repurposing your blog content is an effective way to reach different audiences while still delivering the same message.

Surviving the recession with the help of a marketing agency

With the potential threat of yet another recession looming over the U.S., business leaders may be preparing to cut budgets and decrease work with outside vendors. Reducing your marketing budget may seem like a surefire way to save money —but it’s essential to realize what effect eliminating or cutting marketing efforts will have on your … Surviving the recession with the help of a marketing agency

How to stay up to date on the latest public relations trends

As the field of public relations evolves, it’s more important than ever to stay up to date on the latest trends. There are three trends that you should have on your radar.

How your business should be communicating about the war in Ukraine

How can businesses get involved and show support for the situation in Ukraine without being tone deaf?

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