Welcome aboard the social media rollercoaster! Buckle up, because 2023 is all about understanding and leveraging social media algorithms. For those of us living in the fast-paced world of PR and marketing, staying ahead of these ever-changing algorithms can seem like trying to tame a wild beast. But fear not, we’ve got your back! Let’s … Navigating the social media maze: your 2023 guide to conquering algorithms
Summer is just around the corner, which means that your business might be in the middle of planning your summer events and attractions. It’s time to start thinking about how to best use your marketing budget to help increase awareness, attendance and business for your summer events this year. Digital advertising strategies allow you to … Advertising your summer events
Having a successful business means getting the word out about your product or service. One of the best ways to do this is by generating publicity. Not only will it help you get more customers, it can also increase brand awareness and public trust in your business. In this blog post, we’ll discuss some easy … Get noticed: ways to generate free publicity
Twitter safety is all the buzz right now, and advertisers are jumping ship. Should you stay away from advertising on Twitter? Twitter has historically been an advertising giant with over $4B in ad revenues last year. Top advertisers on Twitter have included big names like Anheuser-Busch, Apple, Capital One, CBS, Coca-Cola, Best Buy Co, Google, … Using your twitter content in a safer way
With tax season upon us and the warm weather just around the corner, it’s time for retail businesses to start thinking about how they can use digital advertising to attract customers eager to spend their tax returns.
Maximize your budget in 2023. Find out how you can get creative with online videos, social media stories and other strategic approaches that can help you get maximum ROI!
Repurposing your blog content is an effective way to reach different audiences while still delivering the same message.
Video is Hot, Hot, Hot! And stats prove that it is in high demand by digital users. A recent Comscore survey found that user-generated and professional videos increase brand engagement by 28%. Additionally, it found that millennials trust user-generated content and video twice as much as other brand campaigns, with 80% reporting they would rather watch a live … How to create compelling online videos
Thanksgiving! Hanukkah! Christmas! New Year’s! Throw in a few other holidays like Halloween and Veterans Day, and we see a lot of celebrating between October and December. It’s true. Ready or not, the holidays have arrived. It’s that time of year when many of us see our extended families more, and people tend to be … How to use digital advertising during the holiday season
Video killed the radio star in the 80s, and now it’s killing everything else. It is well-known that reviews are crucial to growing your business. But the media in which consumers are looking for reviews has changed. Gone are the days of reading a review. In this fast-paced world, people often prefer to watch a … Want to boost your business? Video content is your answer.
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