By now, you may have heard that our online world will soon be changing with the planned elimination of third-party cookies in browsers. Cookieless technology is a HOT topic in the digital world and what this means when cookies go away. With this topic in mind, we put ChatGPT, the new AI writing tool that is sweeping the internet, to the test to see just how well AI writing truly is.   

What Is ChatGPT? 

ChatGPT is a large language model chatbot developed by OpenAI based on GPT-3.5. It has a remarkable ability to interact in a conversational dialogue form and provide responses that can appear surprisingly human. 

ChatGPT uses Reinforcement Learning with Human Feedback (RLHF) which uses human feedback to help ChatGPT learn the ability to follow directions and generate responses that are satisfactory to humans. 

Essentially, these AI writing tools allow users to command writing actions anywhere from grammar checking to writing extensive documents.  

We asked ChatGPT to write a blog about the future of cookieless technology.

Here is its work in action:

Cookies have been a mainstay of the internet for decades, but recent developments in technology are leading some experts to predict that the era of the cookie is coming to an end. In this blog post, we’ll explore the reasons for this shift, and what the future of cookie-less technology might look like. 

So, why are cookies on the way out? One reason is that they have become increasingly controversial from a privacy standpoint. Cookies are small pieces of data that websites store on a user’s computer, and they can be used to track a user’s browsing habits and activity across different sites. While this can be useful for personalizing user experiences and serving relevant ads, it has also raised concerns about user privacy and the potential for data abuse. 

Another factor driving the move away from cookies is the rise of mobile devices. Unlike desktop computers, which typically have a single browser that is used consistently, mobile devices often have multiple browsers and apps that a user might switch between. This makes it difficult for cookies to track a user’s activity across different apps and browsers, leading to a decline in their effectiveness. 

So, if cookies are on their way out, what will take their place? One possibility is the use of browser fingerprinting, which involves collecting a variety of data points about a user’s device and using them to create a unique “fingerprint” that can be used to track the user’s activity. While browser fingerprinting can be more effective at tracking users across different apps and browsers, it also raises concerns about privacy and the potential for data abuse. 

Another option is the use of device-level identifiers, such as Apple’s IDFA (Identifier for Advertisers) or Google’s GAID (Google Advertising ID). These identifiers are unique to each device and can be used to track a user’s activity across different apps and websites. However, they can also be reset or deleted by the user, which limits their effectiveness. 

Ultimately, it’s difficult to predict exactly what the future of cookie-less technology will look like. What is clear, however, is that the era of the cookie is coming to an end and that new technologies will be needed to take its place. Whether these technologies will be able to effectively replace the capabilities of cookies while also respecting user privacy remains to be seen. 


WHOAH! How did they do that? 

As I proofread and re-read, what would I add or change? 

Their facts and explanation are spot on. And they are right about the uncertainty of a cookieless future being unknown. However, in my experience, when something goes away there is always an immediate sense of panic. Then we live through it and say, “well that was not that bad!” I think the same will likely hold true here. Google, Apple and other entities have known this is coming and have been feverishly working on other ad-tracking technologies. And if machine-learning developers can create an internet extension to answer questions in a human-like fashion, and write poems and blogs, something tells me the future of cookies going away may not be as tragic as it seems.  

What grade would you give ChatGPT for this one?

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