Video killed the radio star in the 80s, and now it’s killing everything else. It is well-known that reviews are crucial to growing your business. But the media in which consumers are looking for reviews has changed. Gone are the days of reading a review. In this fast-paced world, people often prefer to watch a two-minute video versus taking 15 minutes to read the same information. Video marketing dominates all others. In their 2021 survey, HubSpot found that people watch online videos more than ever before. In fact, they say the number of online videos watched has almost doubled since 2018.
You may be thinking, “My business already has enough social media, I don’t need to add another account to my list.”
Trust us, it’s an investment that will be well worth it for your brand in the long run.
Video content is critical to a content strategy because it’s snack-sized, memorable and measurable. Today, social media has made it easy to create content. But what might be even more impactful is that social media has made it easy for others to share that content! 92% of mobile video consumers share videos with others. Why wouldn’t you want it to be your content getting passed around?
There are different types of videos, from testimonials, interviews, educational, unboxing, branding videos and more. In this post we discuss what type of videos make sense for your business and how to easily incorporate video content into your everyday workflow.
Is TikTok worth it?
You’ve probably heard of TikTok, but it seems every business is asking, “is this the right fit for my brand?” The answer is maybe. Since launching in 2016, TikTok has brought in over 1 billion active users, particularly with younger Millennials and Generation Z.
Many companies trying to target this 18-34 age group have found success on TikTok not only because of the creativity and authenticity it offers but because of the incredible algorithm and exposure. By using common sounds with other users, duetting, stitching, or even reacting to videos through the ‘green screen’ feature, TikTok opens your exposure to an audience wider than you could ever imagine. And TikTok’s unique and accurate algorithm makes it likely your business’ posts will end up on your ideal clients ‘For You’ page.
One of the most important things business owners can get is exposure. The more exposure you have, the greater chance you’re going to be able to attract and retain customers and build overall brand awareness. TikTok is one of the best ways to do this in 2022 because by using a video-focused approach to your brand’s social media content, you can tell your story in the most relatable way possible.
Facebook Stories and why to use them:
If you have visited Facebook, you will have likely seen Stories. These are video, photo or text elements that sit at the top of your News Feed, right below the navigational menu.
Today, Facebook has universal name recognition and 2.89 billion users worldwide across multiple demographics. Of these members, more than 500 million use Facebook Stories every day. Therefore, chances are that many of your customers, no matter what age group they fall into, will be active on Facebook.
Facebook Stories also appear on Messenger, which further expands their reach. So, this platform could be ideal if your business wants to appeal to a diverse audience.
Sharing your content is easy with Facebook Stories. The format offers a range of new creative options, including filters, effects, video masks and live streaming. Stories also push out messages in chronological order, letting you easily share step-by-step how-to videos or the progression of your day. They work in contrast to posts, which can get pushed out of sequence in Facebook and Instagram feeds.
Plus, because Facebook Stories disappear after 24 hours, they possess an urgency that most forms of social sharing don’t.
There is nothing like a little FOMO (fear of missing out) to catch people’s attention.
The Benefits of Instagram Reels:
One of the latest additions to Instagram is Reels. Instagram reels allow users to create 15-second videos and share them with the click of a button.
With Reels, Instagram users can post videos to their feed, Reels tab, and stories. You can also access other accounts’ Reels by simply clicking on the Reels icon on the navigation bar.
Like any Instagram feed post, Reels also get pushed to the Explore page. If you get enough interaction (comments, likes, shares) Instagram will push you to the Explore page where followers and other users can potentially see your content. This leads to more awareness of your brand and the product or service you are featuring. If done correctly, you can also push people to the link in your bio to make a purchase, sign up, or complete another desired call to action for your business.
When you create Reels, nine times out of ten you’re going to show humans – your employees, customers, partners, people interacting with your brand, etc. This is key because it allows you to humanize your brand. These days, consumers don’t want to be treated like another sale, they want to interact with brands and be recognized as individual human beings. Businesses must work on creating relationships in order to meet this demand…and Reels is an easy one-way ticket to success in this situation.
Showing off what you DO:
Whether you are posting on Facebook Stories, Instagram Reels, or TikTok, showing off what you do is a must!
This could be anything from giving a tutorial of your product or service, to showing your machinery or a part of the process behind what makes it. People love to get a behind-the-scenes look at how things are made or an up-close look at things they are interested in. And if you think about it, customers will only buy your product or service when they understand what it does and how it can help them. Video content is the perfect tool for this as the visual element helps businesses clearly explain how things work.
VIDEO IDEAS: Challenge yourself to post a video of what you do every day. Give a tour of your space, test out your product or use a trending song to share information about who you are. Whatever you do, have fun. Don’t be afraid to look at trends to see how your business could fit in.
Showing off who you ARE:
While showing off products and businesses can be fun, videos that show off work culture and personality tend to do the best. Think about it—you’re more likely to watch a TV show when you like the characters. Social media users feel the same. And if they like you, then maybe they will like your product too.
So, put yourself out there. Get goofy with it, check out the trends, and do a dance if that fits your brand persona. It’s ok to be playful as long as it’s authentic to your brand. And when it comes to video content, it might just help you expand your reach and show off your product.
VIDEO IDEAS: Challenge your business to try a new trend every day or answer a daily question. Have different team members do a dance or do a morning stretch. Push yourself into the spotlight by showing off how you get ready for your day, what an average day at work looks like for you or how you make your coffee. Sometimes even the most mundane things resonate with people.
So, are you ready for your first post?
Creating video content may seem overwhelming if you’re not used to it, but it is really just meant to be fun. With this insight, you can leap into a different area of the digital world to reach more people.
And if you’re still stuck or need an extra boost, use Red Shoes Inc. as an essential part of your marketing and communication strategy. Not only can we help you look polished and professional, but we can help bring your social media, and your company, to new levels of success. Don’t be shy. Give us a call at (920) 574-3253 or send us a message.
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